I recently bemoaned the fact that I was having a hard time recruiting followers to my SightSpeed network. SightSpeed is an easy-to-use video calling application that lets you make free video and voice calls.

I found that asking friends to join using the “Invite” feature generated an autoresponder-type email that at least one of my buddies deleted without even reading. It looked too suspicious.

Peter Csathy, SightSpeed CEO, points out that you can embed a click-to-call link in any email, or paste HTML code for clickable “call me” buttons into your web site or blog. The email recipient or web user clicks the link or button to launch a SightSpeed plugin that automatically dials you up. You’re not asking them to download or trial anything.

I tried it and it works great. At work, my husband could see and hear me, but I only had the audio. He also started a text chat while we were talking from his end.

To use click-to-call links or buttons:

1. In the SightSpeed window, click the Account button (top right).
2. In the Account Management menu, click Account Information > My SightSpeed.
3. Copy the Easy Email Link or Private Link code or copy the HTML code for the SightSpeed web button of your choice.
4. Paste the code into your email, web site, or blog.