Yes, I just bought a new headset. So when I read about Jajah’s new No Headset movement, I thought, ‘forget it Leanne, you can’t win’. They even have a web site:  http://www.noheadset.com. You can check out flicks of people trashing their headsets. (I’m not going to slapshot my shiny new $100 headset thanks.)

However, my take on this campaign can be summarized by their new tag line "If You Liked Skype, You’ll Love JAJAH". It’s a way to put themselves in the same league as Skype but also to differentiate in a way that says we do what Skype does and we do it better. Unlike Skype, JAJAH lets you make internet calls using your regular desktop phone, which is great. But, don’t some people choose headsets because they want to be "handsfree"? If that’s the case, blowing up your headset would be BAD. Whatever.