I’ve been playing catchup a little this week so I’m reading the flurry of posts that started with SightSpeed’s Peter Csathy on Video as the Next Big Thing in Social Networking. Luca Filigheddu and Ken Camp had some interesting things to say. However, PhoneBoy really put it together for me.

First, he says that until video is literally built in everywhere, like right in my laptop or as part of a web site, the masses on the whole may not bother. I see this already in my efforts to get friends and family to join SightSpeed. After all, it’s free, it works, and it’s easy. What’s the holdup? Seems that my friends are either a little suspicious of something FREE off the Internet (what’s the catch) or they simply don’t have a webcam. Why can’t they could just rush down to Staples immediately and spend $40 on a web cam and some gel pens? Not everyone’s a Staples geek like me. If the technology isn’t right there staring them in the face, it’s not a priority.

Phoneboy goes on to say that even if technology catches up and “the ability to do video is as ubiquitous as a mobile phone”, people may still not use it to interact on the Internet. It depends on what you have to say and how you want to say it. For example, I can convince my parents to use SightSpeed because they see huge value in the ability to see and talk to their kids in other cities. My friends are lukewarm on the idea of video calling me just to chat because it seems unnecessary (and they can’t do dishes or look for car keys at the same time).

That said, I’m still trying to get friends, family and colleagues into my SightSpeed network. I may have to resort to webcams as Christmas presents. Because SightSpeed has a great feature that lets you email video messages, I’m just gonna video mail them until a) they tell me to stop, or b) give in and try it.

Peter Csathy’s post on how SightSpeed runs things in the office is a great testament to how things CAN work if a company has the will. I started working exclusuively from home in 2003, but even before that point I remember having to negotiate hard to work even a few days out of the office–and that was as a contract tech writer. I mean if a contractor has trouble convincing management, an employee doesn’t have a hope. Since then, I’ve learned that it takes a certain kind of discipline to work effectively from home, and not everyone can do it well. However, with commute times for people edging up into the 4 hour range, companies have to start taking work-at-home scenarios more seriously. The impact of commuters on the environment is staggering as well. We need “to commute less and collaborate more — and more effectively — online”, as Peter puts it.

With tools like SightSpeed that are inexpensive and easy to deploy, there’s really no excuse for not entertaining a work-at-home policy. However, based on my experience, it hasn’t been the tools so much as the mindset. The biggest obstacle I see is a lack of skills or expertise in managing remote workers. It’s not the same as managing employees in the office. But there’s no training and no support, so managers operate the way they always have. It’s up to the remote worker to adapt and fit into the system. And guess what, there’s no support or training for employees to be fantasitc home-based workers either. In my view, you need both.

Andy takes some time walking us through why many great tech ideas fail. Know thy customer is the mantra here. Walk a day in their shoes.

I’ve worked for many companies in high tech where honestly the idea of actually talking to the customer was just too big or too complicated a prospect. Yes, lipservice was paid to market research, but for some reason it’s way easier to analyze a bunch of pie charts than talk one on one with the people you’re building for. 

I don’t know why this is so hard for companies to get right. Research is expensive which certainly has a lot to do with it, but I’ll say there is other deep rooted psychological trauma going on as well.

I mean, if you start talking with customers, they’ll start wanting stuff. These people are demanding! They want things done better, faster, simpler, more buttons, less buttons. They’re never satisfied. Don’t they understand what you’re trying to do? That the underlying technology of the thing is flat out amazing? So forget it, you just can’t talk to the customer because they’re high maintenance and don’t know what they need anyway. But we the Company do, and that’s what we’ll build.

Pause.

Okay, that got a little chippy. So I’ll conclude by saying that companies with the best of intentions can get lost in their own story. You still need to have the story, a damn good one, but you also need the wherewithall to put a great book in someone’s hands and have them read it.

Iristel is the first to bring HD VOIP to Canada.

Whoa…I don’t think I can handle this. We just recently enduring a long and arduous process of researching and purchasing our first “big” screen TV with…heaven help me…HD-high definition. You see in Canada it’s important to actually see the puck when the Canucks are playing. Apparently this is impossible on a 21″ tube TV with a pink stripe across the top of the screen. (Who knew?)

Maybe fellow bloggers can help me out here, but is HD VOIP something that consumers should consider when choosing a VOIP service, or is it more marketing lingo to work through? As I understand it, HD, high definition, or wideband VOIP refers to voice sampling at 16 kHz rather than at the measley 8 kHz supported by the PSTN and just about everyone else. If you capture voice with a wider spectrum of frequencies, the quality is better. They say it’s like comparing the quality of AM and FM radio. (See this article from voip-info.org).

Sounds good to me, but the catch is you have to have HD end to end in a VOIP call. It’s no good having 16 kHz at one end and 8 kHz at the other. In fact, 16 kHz downsampled to 8 kHz (which happens if you are calling a landline) may sound worse than 8 kHz from start to finish.

So I guess you can make the argument that HD or wideband VOIP is wasted on the masses when most calls travel partially over the PSTN or use VOIP networks using an 8 kHz voice capture process.

In an article this week on TMCnet, the research firm TeleGeography reported that US subscribers using VOIP services rose 18 percent in the last quarter to 18.2 million with Vonage being the largest provider with 1.95 million subscribers. Why are they still the biggest?  Massive media campaigns on the web, TV, radio, and sporting events helps…a lot. And don’t forget the catchy jingle and celebrity endorsements. But all that stuff just gets the consumer to the web site (retail sales excluded). What happens after that?

Of course once the consumer turns into a subscriber, keeping them is a whole other story. This blog, as well as many others, has touched on what appears to be widespread customer service problems. In fact, I still get responses to a post back in September on the runaround I received when I wanted to cancel my Vonage service. And my story wasn’t even one of the crazier ones. (Check out Tom Keating.)

Since cancelling Vonage in August, I’ve been keeping busy blogging about the a wave of emerging voice over Internet services. I haven’t applied for any other national broadband phone service, like Primus or Shaw Digital Phone, in my area. I’m happy trying various softphones and of course my PhoneGnome.

But, I decided to take a fresh look at the Vonage web site and see if they are doing anything differently. In my opinion, for all their faults once they’ve got you, Vonage does a lot that’s right.

1) Clear description of services/plans above the fold, with enough text to explain what the plan is all about without clicking 

2) Site navigation is SIMPLE: tabs to products, services, availability and features are clearly identified

3) Upfront explanation of device bundles, including what’s free, what’s extra, and information to help figure out which device is right for me 

4) Special promotions, deals, and other creatives are below the bread and butter products. This is important (I think). To me this says that our products are the most important thing we have to offer, not the limited time sweet deal.

Packet8, Lingo or SunRocket just don’t communicate as well. These three providers all had the basic residential and business plan info above the fold, but I found it took more clicks and more reading to find the additional information I needed. Comcast Digital Voice was the most annoying. Perhaps because they are basically an entertainment company, they feel they have to “entertain” me while selling phone service. A whole bunch of flash nonsense. Stupid. And they won’t tell me anything about their products/services until I tell them my address and zip code.

I guess my point, to make a long story even longer, is for emerging products and services to learn a few lessons here. Speak clearly to your audience. Communicate your product and services upfront. Explain what’s included (device bundles, software) and what’s extra BEFORE the sign up process. I don’t want to see a small asterisk footnote that says the service works with the purchase of $75 VOIP adaptor right at the very end. And finally, don’t hide behind walls of flash animation and annoying forms that make users type a bunch of stuff.

I just noticed that Andy Abramson’s got Sitofono (www.sitofono.com) on his blog now. Sitofono is a web-based toll free service that lets you put a “call us” button on your website or blog for a flat fee. Customers (or loyal fans) just click the button to call you free of charge. Calls can be made either with a microphone headset or a regular landline phone.

Judging by Andy’s earlier post, he’s probably got GrandCentral going on this number too so your call will be routed to wherever he is or to a unified voicemail box that keeps track of all your wonderful feedback. But wait, before that happens he’s letting iotum determine if he’s available, how he’s available (like on his mobile, phone, or instant messenger), and of course how important you are so he won’t miss your call. Wonder who’s doing the dishes?