Today, GrandCentral announced a new community-wide service designed to fight annoying telemarketers and other phone spam agents. The PhoneSpam filter lets both visitors and GrandCentral users report unwanted callers to a community list at http://www.grandcentral.com/stopphonespam. Once the number is confirmed, it is added to the PhoneSpam filter. For GrandCentral users who have the spam filter enabled, calls from any of these numbers are automatically sent to the spam voicemail folder.

To avoid malicious abuse, I’m assume that “confirming” the number means GrandCentral does a manual check to make sure the number is a legitimately annoying one.

The newest release of GrandCentral has some great (and useful) features. I’m doubly excited becuase GrandCentral is available to me now as a Canadian. They’ve added web buttons to their line-up. Not a breakthrough feature, but one that has come to be expected. Basically, you add a button to your website or blog that visitors to click to call you (on your GrandCentral number of course).

What’s great is that you can connect with people this way OR you can send them to a voice recording. Like this:

GrandCentral gives some other examples:

• eBay auction: GrandCentral button can send callers to a voicemail with a description of the item on sale. Callers can leave a message and the GrandCentral user can decide whom to call back.
• MySpace page: profile can let people calling without sharing GrandCentral user’s phone number

Time and time again, web marketers show that if you can get your vistors to interact with you (your site), like answer surveys, click a button, answer a question, you’re more likely to make sales, or whatever else your site goals are.

I’ll be adding oneto my About page on this blog, and to my info site www.quickstartvoip.com.

GrandCentral works like a charm forwarding to my Gizmo number. I am also lucky enough to be one of the first to beta test a Canadian GrandCentral number, which means this service will be even more practical for me to use. I’ve been wanting a local number for awhile; Gizmo only offers Canadian area codes in Manitoba and Ontario. Skype offers none at all.

So when you call my GrandCentral number (778-785-6755), I’ve set up GC to forward to Gizmo. What I haven’t quite figured out yet is the voicemail. My Gizmo calls that are ignored/unanswered are bumping to GrandCentral voicemail, which is fine. However, I also have Gizmo voicemail activated, so I get an email and WAV file from Gizmo with nothing “in” it so to speak.

I think this a little bit of the untidiness you see when one app is not fully intergrated with another. See Alec’s post. For more reviews on GrandCentral and Gizmo, see Andy, Garrett Smith, Ken Camp, and Paul Kaputska.

I’ve been chatting with Craig Walker of GrandCentral over the last little while mostly about new GrandCentral features and the Canadian phone numbers coming soon (yeah!), but I also asked him about Project CARE (Communications and Respect for Everybody). It is a social program they started right out of the gate aimed at helping homeless people more easily communicate with family, employers, social services, doctors, and so on. Using GrandCentral, individuals  in need receive a free local phone number and voicemail box for life. The program is currently offered in the San Francisco area but there are plans to go nationwide.

What impresses me about Project CARE is that GrandCentral saw how their technology and services could really benefit people in need, right from the inception of the company.

“We always wanted to use our services to help the community around us” says Craig, “and we strongly feel that private companies can be very effective when deploying new and enhanced technologies to help social problems.  We focused on the homeless because we realized that without a local phone number of voicemail system there is virtually no way to get out of the cycle of homelessness.  How do you get a job if there’s no way to reach you?  Housing?  Health Care?  We also started working with a number of battered women’s shelters who have similar issues of needing an ability to communicate with the outside world when everything else is lost.”

We had a recent dump of snow in our area, enough to close schools for a day and wreak havoc on commuter traffic, and my son asked me about what the homeless do in weather like this. Well, what do they do? I think it’s an unfortunate fact that we don’t generally think of people in desparate situations until our own situation turns a little upside down. Indeed, living on the street in winter is something my kids can’t comprehend. Kudos to GrandCentral for putting their great product to greater use.

I’ve been wondering about the GrandCentral “One number for life” mantra, and TalkPlus‘ second number for your mobile phone. While I understand these products target different markets, I find it hard to keep them distinct in my mind. It dawned on me that this could be a problem that consumers have as well.

There’s a lot of chatter about Voice 2.0 applications–the user in control not the network–but that is the VOIP blogosphere talking. Me, I think okay, I get another number, it’s free for now, and it’s solving what problem exactly? 

GrandCentral:

Provides a phone number not tied to a device or location. When people call this number, the phones you have “attached” to it ring, like your cell phone, home phone, and office phone. Up to six phones can be linked to your GrandCentral number. The service is all about giving you control over how people reach you (inbound calling) as opposed to how you place calls. Callers can leave voice messages that can be checked by phone, email or online. You’re notified of a voice mail via email or text message to a cell phone. And you can flag unwanted callers as spam. It’s also free.

You need it if people have a hard time tracking you down. You find yourself playing telephone tag. You WANT to be found but heck, you’re always bouncing between work, home, and on the road.

TalkPlus:

Provides a second number for your cell phone so you can separate personal life and work life. The number can be used as a second line for business, dating, classified ads, online auctions, social groups, or a second residence. Like GrandCentral, unwanted callers can be blocked while priority numbers ring through. When making outbound calls, you can specify which caller ID to use so that the person you are calling doesn’t know how or where you’re calling from.

You need it if your mobile phone is your primary means of communication but the  separation of work and play is important to you. You want people to know that you’re calling from the office (the caller ID says this is a work-related call) even though you’re calling from home or the beach in Maui. You are also concerned about personal privacy and want to make sure that your personal number is only available to the people you want to have it.

***

In talking with Craig Walker, GrandCentral CEO, he tells me they couldn’t be more different than TalkPlus.

“Our philosophy is that we don’t need MORE numbers for people to reach us at…we need less.  As long as I have the control over my inbound calling that GrandCentral gives me, there’s no reason that I would want to juggle different personas. I don’t want phone numbers that identify me as being located at a certain place or doing a certain thing, I want a phone number that is personal to me.  If you want to reach me, call my ONE NUMBER.  I’ll be able to answer it wherever I want…I will be able to know who’s calling every time, and I’ll even be able to listen in on the voicemail as its being left if I’m still unsure whether I want to take the call.  When somebody calls me, they shouldn’t be able to “figure out” or know where I am based on the number…if I’m in the office, working from home or on the beach, that’s my business.” 

Obviously there’s more to both GrandCentral and TalkPlus than what I describe here, and the enthusiasm voiced by many in the VOIP blogging community seems to be not so much what these services are doing today, but what we can expect from them in the future.

To set up a free GrandCentral account, click here. To sign up for a TalkPlus sneak peak beta (for Cingular, T-Mobile, and Sprint customers in select U.S. states only), click here. TalkPlus won’t be a free service like GrandCentral and pricing is to be determined.

Dan Rosenbaum of FierceVOIP has posted his choices for best of breed for 2006, the “Fierce 15″. He casts a wide net, including infrastructure, enterprise and consumer VOIP solutions in his list. A few companies I recognize, many I don’t. Folks with important end-user applications or services of note include: iotum, Jajah, GrandCentral, SunRocket, SIPPhone (GizmoProject). To be considered “fierce”, he says companies have to explain themselves and their products clearly, without geekspeak. In many cases it was difficult looking past the sizzle to find the meat. I couldn’t agree more. Have a read. Agree or disagree!

This is my first post in awhile. I checked out during the holidays (for me the “holidays” consist of the day the kids are out of school ’til the day they go back–that’s a week from now). But my-o-my, the blogging community has been going strong, even over the break. I guess the VOIP world waits for no woman. All hail the tireless VOIP bloggers…through rain, sleet, snow, etc. etc. Andy blogged from Frankfurt on Christmas Eve, PhoneBoy survived a major storm and power outage, and I can see at glance that instead of sleeping in or sleeping it off, many bloggers, Ted Wallingford among them, had something to say on New Years Day. Alec Saunders generated a great list of top VOIP bloggers if you want to keep up with these guys.

As for me, I’m excited in the near term about trying the Nokia N80i (just out the box, yippee!), FINALLY diving into iotum, and hopefully getting a new Canadian GrandCentral number.

Did you know that for the year 2006, “J” was the most popular letter of the alphabet? Okay, I made that up. I have no idea if it’s true, but three out of ten most popular baby names last year started with J….

I had a comment a few days ago from Eric C. wanting to know about Jaxtr, Jangl and JaJah. What’s the difference? What indeed! People (like me) are starting to ask questions like this because…who can remember what these guys do! They sort of sound alike, they’re in the same industry space, they appeal to the same type of folks. Eric then wanted to know how the Js relate to GrandCentral. Oiy!

Jaxtr:

• Provides a click-to-call widget (button) for social networking sites like MySpace, web sites, and blogs. Visitors to your page have the option to call you, send you a text message, or leave you a voice message. They don’t need a microphone or headset. They call you by entering their phone number in the widget, Jaxtr then provides a local number for them to dial.
• Free registration, then you buy jax credits to forward calls to your phone. 100 free credits per month.  You can send unlimited calls to voice mail for free and unlimited text messages for free. Calls to other Jaxtr users are also free.
• No software download required.
• Unique feature is Voiceblast. You can record your own message or greeting that’s played automatically or on mouse-click when a someone visits your web page. I’ve added my voiceblast to my About page here.
• Like Jangl, Jaxtr has privacy options that allow you and the person calling to hide your phone numbers or email addresses.
• Like GrandCentral, you can block incoming calls or forward calls based on caller ID. Unlike GrandCentral, Jaxtr does not give you a 10-digit phone number that can be dialed from any phone. People calling you are given a special 10-digit number they can use, but they must use the same phone every time. If they call from a different phone, Jaxtr provides a different number.
• I like it.

Jangl:

• Provides a click-to-call widget (let’s call this widget dialing) for social network sites, web sites and blogs that masks the incoming and outgoing numbers. It’s a way for people to make and receive calls without giving out phone numbers. I guess the advantage here is privacy. For example, you can post the Jangl widget on MySpace without revealing your personal phone number.
• When you register, you receive a Jangl ID that people use to call you. Someone enters your Jangl ID in the online widget, Jangl then gives them a special number to call you on a regular phone. Your number and the calling person’s number are never exchanged.
• Registration is free, then you pay per call based on telephone company charges.
• You can choose from several cool looking widgets
• Not really like GrandCentral at all, except in that they both have widget dialing (GrandCentral recently introduced web buttons).
• Sounds a lot like Jaxtr but I still found Jangl a bit confusing and not a lot of info or online support. I haven’t used it much.

JaJah

• Provides web-based dialing, or dialing from a web page, without a microphone or headset. All calls are made phone to phone, whether landline or mobile. This means the person you’re calling does not have to be connected to the internet.
• You log in to your Jajah account, enter your friend’s number, and click the CALL button. Your phone will ring, you pick up, then your friend’s phone will ring.
• No software download required.
• Other Jajah services and tools include conference calls, call scheduling, access to Jajah phone book from the web browser on your mobile phone, Jajah plugins for Google, Outlook, Mac OS X Address Book, Firefox, and Plaxo
• Registration is free, you get 5 minutes free calling anywhere, then you pay as you go. Calls to Jajah users are free.
• I have an account but haven’t used it.

I’ll leave TalkPlus, Talkster, and Talk-Now for another time….”Tango of the Ts” perhaps? 

I just noticed that Andy Abramson’s got Sitofono (www.sitofono.com) on his blog now. Sitofono is a web-based toll free service that lets you put a “call us” button on your website or blog for a flat fee. Customers (or loyal fans) just click the button to call you free of charge. Calls can be made either with a microphone headset or a regular landline phone.

Judging by Andy’s earlier post, he’s probably got GrandCentral going on this number too so your call will be routed to wherever he is or to a unified voicemail box that keeps track of all your wonderful feedback. But wait, before that happens he’s letting iotum determine if he’s available, how he’s available (like on his mobile, phone, or instant messenger), and of course how important you are so he won’t miss your call. Wonder who’s doing the dishes?