As a little postscript to that Bye Bye Vonage post, I discovered that while Vonage customer support is 247, if you want to CANCEL their service you have to call during business hours (between 9 and 4:55 Eastern). I’m on Pacific time so it took me three tries. Guess they don’t want to make it too convenient if you plan on jumping ship!

But they were very polite, and even offered me free service for a few months to see if they could fix my voice quality problems. I was tempted, but like most people, I don’t want to spend my time friggin’ around with tech support trying to fix it. It ’s not good use of my time. I want it just TO WORK.

I opted to pay the $50 cancellation fee and just move on…

If you’re thinking of cancelling Vonage, I suggest you read Tom Keating’s post on cancelling his Vonage service. He recorded the entire call with the Vonage customer service rep (what a rascal), and transcribed it.

All in all, don’t be surprised if Vonage does more than ask you a few questions to get you to reconsider your decision to abandon ship. Like Tom, I decided to cancel Vonage recently (after only about 6 months). My call quality was terrible. While I didn’t get into quite the same pressure cooker, the Vonage rep did try to get me to reconsider, offering a few free month’s service, a chat with tech support, etc.

The rep also tried to make me think I was making a big mistake, a bad decision. I was a little taken aback. When I return something in a store, often I’m asked for the reason for the return. Never do I get into a debate about it. Kind of unnerving.

I wonder if they’d have better success if they just said “I sorry you had this experience with Vonage. It sounds like you’re pretty frustrated. I see why you’d want to cancel. But is there any way I could get you to reconsider? Would you be willing to try a couple more things to fix your problems before cancelling?” And if the answer is No, then the answer is No. Thanks and goodbye.

Vonage users can now receive local traffic reports from their Vonage phone by dialing 511. The coverage is something like 30 511 systems in 26 states. Vonage now also provides local weather the same way. Dial 700-WEATHER and then enter a 5-digit zip code. Kind of cool. Andy Abramson has some thoughts on it, and Don Rosenbaum of FierceVOIP suggests that Vonage may be casting an eye towards a future mobile Vonage customer “People tend to need traffic and weather information when they’re in their cars; unless there’s a hotspot or mobile data connection” Hmmm.

Well, after eight uneventful months, Vonage and I are parting ways.  Perhaps not the most auspicious way to start off a blog about VoIP but I’m being honest here. I’m not going to go into a big rant. Flame throwing just isn’t my style. I don’t hate Vonage. The service just wasn’t financially making sense for me. The phone usage in my business isn’t enough to warrant a fixed monthly plan, even one as low as $24.99. Plus in my area the call quality wasn’t pristine. And some people do get excellent voice over Vonage. But I generally experienced crackling and lag on most calls.

If anyone has comments on Vonage quality in their area, let me know.

From the Vonage forums, it’s clear that call quality varies tremendously from region to region. My advice is that if the VOIP service, Vonage, SunRocket or whatever, isn’t what you expect, try something else. The VOIP marketplace is growing by leaps and bounds, and as a consumer you should shop around.

But now that I’ve done Vonage, it’s time to move on over to other VOIP solutions. Skype, SightSpeed, and Gizmo are the free ones on my radar and make the most sense for me given my business.

In an article this week on TMCnet, the research firm TeleGeography reported that US subscribers using VOIP services rose 18 percent in the last quarter to 18.2 million with Vonage being the largest provider with 1.95 million subscribers. Why are they still the biggest?  Massive media campaigns on the web, TV, radio, and sporting events helps…a lot. And don’t forget the catchy jingle and celebrity endorsements. But all that stuff just gets the consumer to the web site (retail sales excluded). What happens after that?

Of course once the consumer turns into a subscriber, keeping them is a whole other story. This blog, as well as many others, has touched on what appears to be widespread customer service problems. In fact, I still get responses to a post back in September on the runaround I received when I wanted to cancel my Vonage service. And my story wasn’t even one of the crazier ones. (Check out Tom Keating.)

Since cancelling Vonage in August, I’ve been keeping busy blogging about the a wave of emerging voice over Internet services. I haven’t applied for any other national broadband phone service, like Primus or Shaw Digital Phone, in my area. I’m happy trying various softphones and of course my PhoneGnome.

But, I decided to take a fresh look at the Vonage web site and see if they are doing anything differently. In my opinion, for all their faults once they’ve got you, Vonage does a lot that’s right.

1) Clear description of services/plans above the fold, with enough text to explain what the plan is all about without clicking 

2) Site navigation is SIMPLE: tabs to products, services, availability and features are clearly identified

3) Upfront explanation of device bundles, including what’s free, what’s extra, and information to help figure out which device is right for me 

4) Special promotions, deals, and other creatives are below the bread and butter products. This is important (I think). To me this says that our products are the most important thing we have to offer, not the limited time sweet deal.

Packet8, Lingo or SunRocket just don’t communicate as well. These three providers all had the basic residential and business plan info above the fold, but I found it took more clicks and more reading to find the additional information I needed. Comcast Digital Voice was the most annoying. Perhaps because they are basically an entertainment company, they feel they have to “entertain” me while selling phone service. A whole bunch of flash nonsense. Stupid. And they won’t tell me anything about their products/services until I tell them my address and zip code.

I guess my point, to make a long story even longer, is for emerging products and services to learn a few lessons here. Speak clearly to your audience. Communicate your product and services upfront. Explain what’s included (device bundles, software) and what’s extra BEFORE the sign up process. I don’t want to see a small asterisk footnote that says the service works with the purchase of $75 VOIP adaptor right at the very end. And finally, don’t hide behind walls of flash animation and annoying forms that make users type a bunch of stuff.

Here’s an idea from Michael at GroovyGreen.com who commented on my Three Tries to Cancel Vonage post. When he called to cancel his Vonage service, he had this great yarn prepared:

“This is what you do: Call their HELP line, go to the cancellation option and then wait. (Luckily, I waited about 5 minutes.) Next, as soon as the person gets on the line say, “Hello, My name is Michael and I would like to cancel my account because I am moving to another country.” This will immediately cause them to lose most of their script and go to Page 2. The kind woman on the other line then asked me if the move was permanent. I told her that I would be overseas for the next 10 years. She countered by saying that Vonage could be used anywhere, it was one of the advantages, etc. I agreed that the thought had crossed my mind, but unfortunately I was moving to a place where Internet service was not allowed. She asked if she might know the location of this country. I told her Ethiopia. She asked if there were any towns nearby that might have Internet access, I told her no, because I was moving to a monastery and it was 100 miles away from the nearest town. Very remote. She became quiet and then asked if there was anyone living in the U.S. that could use the account while I was gone. As this point, I was like, ‘Jeesh…’, but I went on, “No, there’s nobody here in the U.S. I could transfer this too. That’s part of why I’m leaving the country. My family has passed away, my dog just died, and I just don’t value material possessions as much as I used to.’

She got started on canceling my account….”

Andy takes some time walking us through why many great tech ideas fail. Know thy customer is the mantra here. Walk a day in their shoes.

I’ve worked for many companies in high tech where honestly the idea of actually talking to the customer was just too big or too complicated a prospect. Yes, lipservice was paid to market research, but for some reason it’s way easier to analyze a bunch of pie charts than talk one on one with the people you’re building for. 

I don’t know why this is so hard for companies to get right. Research is expensive which certainly has a lot to do with it, but I’ll say there is other deep rooted psychological trauma going on as well.

I mean, if you start talking with customers, they’ll start wanting stuff. These people are demanding! They want things done better, faster, simpler, more buttons, less buttons. They’re never satisfied. Don’t they understand what you’re trying to do? That the underlying technology of the thing is flat out amazing? So forget it, you just can’t talk to the customer because they’re high maintenance and don’t know what they need anyway. But we the Company do, and that’s what we’ll build.

Pause.

Okay, that got a little chippy. So I’ll conclude by saying that companies with the best of intentions can get lost in their own story. You still need to have the story, a damn good one, but you also need the wherewithall to put a great book in someone’s hands and have them read it.

From: www.quickstartvoip.com

Voice over the Internet phone service is no longer an exclusive preserve of techies. Scores of telecom companies, cable companies and young entrepreneurs have set up VoIP services.

Each one claims to offer extra features and benefits. So how do you decide?

If price/cost is your most important deciding factor, VOIP comparison sites are great. They extract all the rate info and display it in a handy chart. Voipreview.org is a good example. Click here to compare the VOIP phone service and prices being charged by different providers.

The services that you should take a close look at are basic services, advanced services, voice mail, faxes, call blocking, web management, special calling, and customer service.

The most common services being offered by VoIP providers under the different service heads are:

1. Basic Features: Call forwarding, international call forwarding, caller id by number, caller id by name, call-waiting, call-waiting caller id, disable call waiting, distinctive ringing, repeat dialing, return dial and three-way calling.
2. Advanced Features: Call Transfer, conference bridging, simultaneous ringing, sequential ringing, secondary virtual phone number, additional service lines, toll-free numbers (incoming), MS Outlook integration and softphone support.
3. Voice Mail: Retrieval of voicemail from telephone handset, phone number for external retrieval, retrieval via web interface and receiving of voice mail via e-mail
4. Fax Functionality: Support outgoing/incoming faxes, receive faxes via voice mail, and a dedicated fax line.
5. Call blocking/filtering: Block outgoing international calls, block outgoing 1-900 calls, block incoming anonymous calls, do not disturb notice. This also includes blocking of telemarketing calls or selective blocking and selective forwarding via e-mail of filtered calls
6. Web Management: Modify basic/advanced features, obtain detailed call logs, activate order/cancel features/services, activate click to call facility, and provision of web interface that is compatible with non-IE browsers.
7. Special Calling: 911 Emergency calling, 411 Information, free in-network calls, free calls to external VoIP networks, Cable box/SatTV/Tivo compatibility
8. Customer service: Technical support via telephone, technical support via email, web-based technical support and account management by telephone.

I posted a question to Skype technical support (I made sure that it wasn’t already answered in their Knowledge Base). It took over two weeks, but they did get back to me. Better late than never I guess. Honestly, whenever I fill in one of those web forms, I’m sure I’m sending my question into a black hole. I didn’t expect Skype to get back to me, but they did. So, if you’re not in any kind of hurry, go ahead and ask away.

If you are really looking for the best deals in residential VOIP services, look at providers with annual subscription rates. Most VOIP providers only offer monthly plans. Vonage for example is currently offering $24.99 per month for its basic unlimited service (free unlimited calling to anywhere in NA and Europe).

But as a way to reward and attract customers, VOIP companies are adopting what cell phone companies have been doing for years: offering the latest and greatest gear for free in return for long term committment. 

SunRocket markets a similar package at $24.95 per month or an annual subscription at $199 per year. That works out to about $17 a month. So if you can handle prepaying for your service by the year instead of by the month, then an annual package is a good idea.

Packet8 has also recently adopted the annual package deal. For a flat rate of $199 per year, you get get unlimited calling within North Americal, calling features like voicemail and call waiting and a 100% discount on a Packet-8 enabled UIP1868P 5.8-GHz digital cordless phone system, which can be extended to work with multiple cordless handsets.